With a clear objective to increase turnover, online as a sales channel was developed in order to test profitability. GrowthStories set up the channel in such a way to discover the customer... Read More »
Growthstories helps companies to innovate and optimise their services to their customers. GrowthStories works on the customer experience across all touchpoints. The ultimate goal : growth. Check the site... Read More »
Shopadeal v2 is on it's way. We got quite some insights after we launched the beta version. The new version will be totally different, in terms of concept and presence. To be continued,... Read More »
That's the management of Sony Europe's affiliate marketing program, on Tradedoubler's network. Nascom delivers the display ads planning and the creatives. There is a close cooperation with... Read More »
Nascom's campaign team created a funny video for the launch of the netbook, where I had the honour to lead the project. Check out the video on YouTube. The agency who created the video is Nascom, lead digital agency of VAIO of... Read More »
Area’s of expertise
I love to bring all the brains and insights together to create a competitive digital strategy, based on an overal business strategy.
E-marketing & e-commerce
Pure play e-marketing is how my career started and what still gives me adrenaline, it's the translation of strategy into result driven marketing & sales initiatives.
Started of as a project manager, my challenge quickly turned towards a program level, but always focused on the content itself, not starting from methodologies.
Internet start up
It's beautiful to start up a new business and make it digital driven, or even make an existing business more digital minded.