The 20 most expensive categories in Google Adwords
July 19th, 2011 // 1:37 pm @ admin
Category : Blog &Online marketing
Walldress : social video shopping
June 27th, 2011 // 1:06 am @ Taki Tsaklanos
No idea if the term “social video shopping” exists, but it indicates the concept of Walldress.com. It’s quite unique, I haven’t seen it before. The site shows fashion video’s exposing different types of clothes. That’s the way to present the clothes, instead of the traditional galleries. Next to each video you can click through to find more info about the product and purchase it.
I think the effort to keep such a platform living on its own is too high, but partnering with fashion shops could be a long term viable model, in my opinion.
Steve Rubel at The Next Web
June 15th, 2011 // 11:54 pm @ Taki Tsaklanos
Nice video about the content overload we have, mainly driven by social media. It’s a presentation that Steve Rubel gave during The Next Web event.
About stories, storytelling … and GrowthStories
May 15th, 2011 // 9:12 pm @ Taki Tsaklanos
A nice post on the website of GrowthStories, highlighting the importance of storytelling in business. Read the full story here.
Category : Blog &Insights &Soft skills
Amazon.com the hidden empire
May 15th, 2011 // 9:09 pm @ Taki Tsaklanos
Category : Best practices &Blog &Digital &Insights &Online marketing &Strategy
Innovation Secrets of Steve Jobs
May 15th, 2011 // 8:50 pm @ Taki Tsaklanos
The seven principles that Steve Jobs recommend, from his experience :
- Do what you love
- Put a dent in the universe
- Kick start your brain
- Sell dreams, not products
- Say no to 1.000 things
- Create insanely great experiences
- Master the message
Category : Blog &Insights &Philosophy &Soft skills
Facebook vs Twitter : a breakdown of 2010 social demographics
January 3rd, 2011 // 3:10 am @ Taki Tsaklanos
Category : Blog &Digital &Insights &Online marketing
Facts you probably didn’t know about Facebook
January 3rd, 2011 // 3:05 am @ Taki Tsaklanos
Category : Best practices &Blog &Insights &Online marketing
Amazon tells Kindle e-books are a huge success
November 15th, 2010 // 7:52 am @ Taki Tsaklanos
It’s probably me, not understanding the huge success of e-books because I’m spending hours a day on my laptop screen (I really like reading in a hardcover format and not books on a screen). Possibly I need to experience the features first … Anyway, seems very strong in the US, but I don’t know if it has the same success in Europe.
Conversion optimization: some tips & tricks
November 14th, 2010 // 10:30 pm @ Taki Tsaklanos
KISS metrics is one of those sites that publishes only quality information. One of the most recent articles “Conversions vs traffic” offers a lot of simple but effective tips.
The central thesis of the article is that you better first work on conversion optimization, before going too hard with traffic building.
The conversion optimization tips & tricks in the article (summarized):
- search marketing > calculate the conversion on keywords, drop the ones that are not profitable and refocus efforts on the ones that are converting
- copy > the wording needs to be phrased in a way that eliminates potential concerns from (potential) customers
- funnel > make sure that there are no extra or unnecessary steps, otherwise said “make sure your customers have the most direct route possible to actually complete their purchase.”
- video > some content can better be offered in a non-textual way
- buttons > be aware of the size, shape and color of buttons
- don’t rush > make sure that, prior to the decision, enough steps are offered so that users don’t feel pushed
- remove buttons or functionalities that get visitors to remove their shopping basket or form completion
These were mostly smaller changes. In the article, KISS metrics suggests to also test with structural changes, mostly totally different (landing) pages. On a site like abtests.com, you’ll find some results of testing different pages. Quite remarkable, but nothing new actually.
Category : Best practices &Blog &Digital &Insights &Online marketing &Strategy
