June 27th, 2011 // 1:06 am @ Taki Tsaklanos
No idea if the term “social video shopping” exists, but it indicates the concept of Walldress.com. It’s quite unique, I haven’t seen it before. The site shows fashion video’s exposing different types of clothes. That’s the way to present the clothes, instead of the traditional galleries. Next to each video you can click through to find more info about the product and purchase it.
I think the effort to keep such a platform living on its own is too high, but partnering with fashion shops could be a long term viable model, in my opinion.
June 15th, 2011 // 11:54 pm @ Taki Tsaklanos
Nice video about the content overload we have, mainly driven by social media. It’s a presentation that Steve Rubel gave during The Next Web event.
May 15th, 2011 // 9:09 pm @ Taki Tsaklanos
January 3rd, 2011 // 3:10 am @ Taki Tsaklanos
November 15th, 2010 // 7:52 am @ Taki Tsaklanos
It’s probably me, not understanding the huge success of e-books because I’m spending hours a day on my laptop screen (I really like reading in a hardcover format and not books on a screen). Possibly I need to experience the features first … Anyway, seems very strong in the US, but I don’t know if it has the same success in Europe.
November 14th, 2010 // 10:30 pm @ Taki Tsaklanos
The central thesis of the article is that you better first work on conversion optimization, before going too hard with traffic building.
The conversion optimization tips & tricks in the article (summarized):
- search marketing > calculate the conversion on keywords, drop the ones that are not profitable and refocus efforts on the ones that are converting
- copy > the wording needs to be phrased in a way that eliminates potential concerns from (potential) customers
- funnel > make sure that there are no extra or unnecessary steps, otherwise said “make sure your customers have the most direct route possible to actually complete their purchase.”
- video > some content can better be offered in a non-textual way
- buttons > be aware of the size, shape and color of buttons
- don’t rush > make sure that, prior to the decision, enough steps are offered so that users don’t feel pushed
- remove buttons or functionalities that get visitors to remove their shopping basket or form completion
These were mostly smaller changes. In the article, KISS metrics suggests to also test with structural changes, mostly totally different (landing) pages. On a site like abtests.com, you’ll find some results of testing different pages. Quite remarkable, but nothing new actually.
November 14th, 2010 // 6:37 pm @ Taki Tsaklanos
This video is circulating the web currently. Apart from the fact that it is interesting to see how it reached more than 2 mio views in just a couple of days, I find the morale in the story interesting. It reminds me actually again what the importance is of dealing in a conscious way with social media, eg Facebook. But that’s with almost everything here on earth, no?
November 13th, 2010 // 8:30 pm @ Taki Tsaklanos
Some nice examples (tips & tricks) about multivariate testing and landing page optimization.
July 31st, 2010 // 5:59 pm @ Taki Tsaklanos
When working in a start-up in the digital area, I saw in the past that there is one critical success factor: it’s vision. If you want to succeed with a startup, you better make sure you have people with which you share the same vision on the matter specifically that you want to offer. Moreover, on a higher digital strategy level, you better share the same vision. Why is that? It’s because the direction of your small company or startup project will change when growing, and you almost for sure will touch new area’s.
So who is sharing the same vision as I do (just have a look on my site here and you know how I think)? Let me know via Twitter, Linkedin, …
July 29th, 2010 // 1:07 pm @ Taki Tsaklanos
Starbucks appears to be the most engaged brand in the digital area. Very strong social presence, with more than 10 million facebook and most tweeted brand name.
Let’s have a look at the digital marketing director’s presentation and make some notes / conclusions out of it.