Steve Rubel at The Next Web
June 15th, 2011 // 11:54 pm @ Taki Tsaklanos
Nice video about the content overload we have, mainly driven by social media. It’s a presentation that Steve Rubel gave during The Next Web event.
About stories, storytelling … and GrowthStories
May 15th, 2011 // 9:12 pm @ Taki Tsaklanos
A nice post on the website of GrowthStories, highlighting the importance of storytelling in business. Read the full story here.
Category : Blog &Insights &Soft skills
Amazon.com the hidden empire
May 15th, 2011 // 9:09 pm @ Taki Tsaklanos
Category : Best practices &Blog &Digital &Insights &Online marketing &Strategy
Innovation Secrets of Steve Jobs
May 15th, 2011 // 8:50 pm @ Taki Tsaklanos
The seven principles that Steve Jobs recommend, from his experience :
- Do what you love
- Put a dent in the universe
- Kick start your brain
- Sell dreams, not products
- Say no to 1.000 things
- Create insanely great experiences
- Master the message
Category : Blog &Insights &Philosophy &Soft skills
Facebook vs Twitter : a breakdown of 2010 social demographics
January 3rd, 2011 // 3:10 am @ Taki Tsaklanos
Category : Blog &Digital &Insights &Online marketing
Facts you probably didn’t know about Facebook
January 3rd, 2011 // 3:05 am @ Taki Tsaklanos
Category : Best practices &Blog &Insights &Online marketing
Conversion optimization: some tips & tricks
November 14th, 2010 // 10:30 pm @ Taki Tsaklanos
KISS metrics is one of those sites that publishes only quality information. One of the most recent articles “Conversions vs traffic” offers a lot of simple but effective tips.
The central thesis of the article is that you better first work on conversion optimization, before going too hard with traffic building.
The conversion optimization tips & tricks in the article (summarized):
- search marketing > calculate the conversion on keywords, drop the ones that are not profitable and refocus efforts on the ones that are converting
- copy > the wording needs to be phrased in a way that eliminates potential concerns from (potential) customers
- funnel > make sure that there are no extra or unnecessary steps, otherwise said “make sure your customers have the most direct route possible to actually complete their purchase.”
- video > some content can better be offered in a non-textual way
- buttons > be aware of the size, shape and color of buttons
- don’t rush > make sure that, prior to the decision, enough steps are offered so that users don’t feel pushed
- remove buttons or functionalities that get visitors to remove their shopping basket or form completion
These were mostly smaller changes. In the article, KISS metrics suggests to also test with structural changes, mostly totally different (landing) pages. On a site like abtests.com, you’ll find some results of testing different pages. Quite remarkable, but nothing new actually.
Category : Best practices &Blog &Digital &Insights &Online marketing &Strategy
The dark side of social networks
November 14th, 2010 // 6:37 pm @ Taki Tsaklanos
This video is circulating the web currently. Apart from the fact that it is interesting to see how it reached more than 2 mio views in just a couple of days, I find the morale in the story interesting. It reminds me actually again what the importance is of dealing in a conscious way with social media, eg Facebook. But that’s with almost everything here on earth, no?
Key success factors for a start-up
November 13th, 2010 // 8:09 pm @ Taki Tsaklanos
I came across this extremely interesting presentation of Alexander Osterwalder. The summary of his story is to be found on this one slide:
This is the full version of the presentation. Great stuff!
Category : Best practices &Blog &Insights &Strategy
The red line between business and stock markets
August 15th, 2010 // 11:22 pm @ Taki Tsaklanos
I found this quote from Roland Vandamme, a Belgian finance advisor, on his website analysenet.be. Extremely recognizable in day-to-day life, it’s worth reminding yourself (even daily).
Power is an illusion.
The stock market is no exception on that rule.
Manipulation and fraud result in big imbalances, and hence big potentials for profit, for those who see that game.
(original quote in dutch)
Macht is een illusie.
De beurs is daarop geen uitzondering.
Manipulatie en fraude veroorzaken grote onevenwichten, en daardoor al even grote winstkansen, voor hen die het spel doorzien.
A nice and very realistic insight!
Category : Blog &Insights &Soft skills
